Giving presents is getting increasingly more difficult: In times of smartphone and apps, for example, teenagers and children want to have a say when it comes to the choice of their account. This challenges the banks because direct advertising can only be made to adults of age.
At Christmas 2018 we risked a balancing act between youngsters and adults and separated the message using a smart folding technique. The concept worked out and bestowed comdirect with many new junior account customers. The direct marketing campaign was addressed to comdirect’s existing customers and reached them by post and email.
concept, text, flyer, post mailing, letterbox, emailing